New Reeta has been a household name in Hand Knotted Tibetan/Silk rugs, Pashminas and various kinds of hand knitted Cashmere items in Nepal. Founded in 1988, New Reeta started off with making yarns for rugs for various manufacturers in Nepal and built itself into a hand knotted Tibetan rug manufacturer.


In 1995, New Reeta launched it’s pashmina and hand knitted cashmere, cotton knitwear manufacturing factory in Kathmandu. It has equally been successful as it’s rug manufacturing branch. New Reeta prides itself for it’s high quality products which have proven record for it’s quality and durability.

Jagadishwar Adhikari, founder of New Reeta Woolen Carpets always believes that the key to success of New Reeta is to maintain it’s high quality products.New Reeta have withstood the tough political situation in Nepal for over ten years where majority of garment and rug manufacturers have closed down.

New Reeta is a family owned business and all the products are closely inspected. New Reeta is also a proud member of Rotary International, Nepal RugMark Foundation, Nepal Carpet Industries Assocation and Nepal Pashmina Industries Association.